St. Louis, MO – February 12, 2023
- Video is a powerful
tool for communication and marketing, but not all video content is created
equal. If it was, there would be no
reason for our company STORYSMART.
The
world already has a lot of amazing video production companies so what would be
the point of adding another? No, we
don’t sell just production. We sell
great storytelling done on screen. It is the storytelling that really
matters. Telling a great story on screen
that connects emotionally with an audience is a highly specialized talent.
But
the purpose of today’s post isn’t to sell you on our company but to get you to
realize the very important distinction between video production and video
storytelling.
While
video production focuses on creating high-quality videos with a strong
technical foundation, video storytelling goes beyond that by using the power of
narrative to connect with viewers on an emotional level. The truth is that advances in technology make
the production side less and less important – the real value is in how you use
it.
There
are several advantages and benefits to using video storytelling over
traditional video production. Here are a few reasons why video storytelling is
more effective:
Emotional Connection:
Video storytelling has the ability to evoke emotions and create
a deeper connection with viewers. By using a compelling story, you can engage
viewers and leave a lasting impact. You
remember a good story. A good technical
production may be memorable, but it is far less important than a great story that
connects with an audience.
Increased Engagement:
Videos that tell a story are more likely to be shared and
remembered, leading to increased engagement and a more positive brand
perception.
Better Brand Recall:
I go back time and again to the idea that if you want to be
remembered, tell an amazing story. Viewers
are more likely to remember a brand after watching a story-driven video than a
more straightforward, informational video. An animated powerpoint slide show with facts
and figures is technically a “video production” but it won’t be as memorable as
a story told well on screen. Storytelling helps to build brand awareness and
recall, making it a valuable tool for marketers.
Increased Credibility:
By using storytelling to share your brand’s values and mission,
you can build trust and credibility with your audience. Video storytelling is a
powerful way to communicate the human side of your brand and connect with
viewers on a deeper level.
Increased Sales:
Studies have shown that video storytelling can increase sales
and conversions. By creating a story that resonates with your audience and
drives them to take action, you can maximize the impact of your video content.
Good video storytelling is a powerful tool for marketers that offers
significant advantages over traditional video production. By focusing on the power
of narrative and connecting with viewers on an emotional level, you can create
video content that is more engaging, memorable, and effective for your brand.
So,
the next time you're creating video content, be sure to be smart about integrating storytelling elements to take your videos to the next level or let us know if
STORYSMART can help you bring your story alive on screen.
--Ron Watermon with ghostwriting assistance from OpenAI
(ChatGPT)
About STORYSMART
You have a story to bring to the screen, but you don't have
the time or resources to do it yourself. Telling your story well with video can
be hard. And let’s be brutally honest. No app will turn you into a great
filmmaker. Few can produce a do-it-yourself (DIY) video or film we actually
want to watch, much less remember.
To do justice to your story on screen, you need the right
skills and equipment, not to mention time, money and talent.
That is why STORYSMART developed our premium video
storytelling as a service. We help clients tell their story in the amazing way
they deserve with a proprietary done-for-you video storytelling service unlike
any other.
STORYSMART provides a nationwide premium video storytelling
service that empowers clients to have their stories told professionally while
retaining their intellectual property rights as though they did it themselves.
STORYSMART provides clients an experienced television
reporter or journalist filmmaker to help them tell their story following our
proprietary high-integrity brand journalism system. Our transparently priced
premium services for agencies, businesses and families ensures that each client
gets an authentic, high-quality story they own the intellectual property rights
on forever.
About Ron Watermon
Ron Watermon is the founder and CEO of STORYSMART, a premium
video storytelling technology startup that empowers anyone to have their
stories told professionally while ensuring they retain the intellectual
property rights on their productions.
A creative and innovative communications leader with nearly
three decades of experience, prior to founding STORYSMART, Ron was responsible
for modernizing the St. Louis Cardinals communications by leading the team’s
investment in video storytelling, brand journalism, fan engagement and social
media.
